Daytona Beach FL Real Estate & Homes for Sale

INVESTMENT OPPORTUNITY HANDICAP ACCESSIBLE! Enjoy your fully functional unit located at this family friendly direct Oceanfront complex on the World's Most Famous Beach. On site rental management company to make extra income when you are not living the salt life yourself. Cozy unit with full kitchen. Laundry located in building. Hawaiian Inn has a heated indoor pool, free 9 hole miniature golf course, shuffle board, arcade, Tiki Br & Grill, Inside Bar and Dining are available. ALSO LOOK AT UNIT 543 GREAT INVESTMENT.. Resort Amenities: Indulge in the luxuries of resort living with access to an opulent lobby, a charming gift shop, and all the amenities needed for a memorable stay in paradise. Don't miss out on this incredible opportunity to own this income-producing property in one of Florida's most sought-after beachfront destinations. Whether you're seeking a lucrative investment or a personal retreat, this condotel offers the perfect combination of lifestyle and financial potential.

This unique unit is the on western point of the preferred south building where you can stand in the living room and view the Dunlawton Bridge to the South and the Granada Bridge to the North along with glimpses of the Atlantic Ocean. The panoramas offered from this unit are only offered in 10 other units and makes this the very best! The first thing that you will notice are the breathtaking views only followed by the very apparent pride of ownership. The lovely waterfront living room can be opened through sliding doors to the generous balcony that overlooks the Intracoastal Waterway and the nightly sunsets. Both bedrooms are direct waterfront and wonderful views. An ample eat-in kitchen is in beautiful condition and ready for a new owner. The unique architectural placement of the Bayshore Towers allows for the balcony's handful of benefits and privacy New Flooring Freshly painted SS Appliances Hurricane Shutters Amenities Galore So much more This Unit is calling your name!

Stunning turnkey beachfront condo offers breathtaking ocean and river views from every room. Enjoy expansive, double-sized balcony accessible from family room sliders, perfect for the sunrise or relaxing with a cool ocean breeze. Excellent rental history. Remodeled kitchen is a chef's dream, featuring stainless steel, granite countertops, and an open layout that seamlessly flows into the family room, where you can enjoy the ocean view. The condo features beautiful tile floors throughout, adding to the sleek, modern feel. Located just steps from the iconic SunGlow Pier, you'll have easy access to dining, fishing, and sightseeing. The resort-like amenities include a heated pool and spa, where you can unwind after a day at the beach. Not just a beautiful place to call home; could makes a fantastic vacation getaway or investment opportunity. All assessments already paid by seller, has current Home Warranty, seller will entertain contributing to buyer closing costs (ask lender details)

Welcome to Harbor View Condominium! Recently the sellers spent over 40K renovating this magnificent first floor end unit. Professionally designed, this unit looks right out of a magazine. From the moment you arrive; you will appreciate the covered parking area where you will never have to worry about waiting for an elevator when walking right up to the door or your future home. Some of the recent upgrades include high impact windows and slider, new kitchen cabinets, butcher block countertop, SS appliances, tile backsplash, LVP flooring, new 5'' modern baseboards, professional painting, lighting and so much more! This unit also includes a private laundry room with brand new washer/dryer. Come live the Florida life at this beautiful condo! Seller to pay full balance of assessment at the closing.

PRIME SHORT-TERM RENTAL INVESTMENT at one of Daytona Beach's prominent oceanfront resorts with luxury amenities including 2 gleaming oceanfront pools, 1 indoor pool, 1 children's pool with a canopy and waterfall, 2 jacuzzi spas, sauna, state of the art fitness center, firepit, conference rooms, banquet hall, indoor lobby bar, and outdoor tiki bar. Visitors can enjoy relaxing walks on our World Famous Beach, they can cool off with a refreshing swim in the oceanfront pools (after renovation, of course), or enjoy poolside drinks from the oceanfront Tiki Bar (renovation soon). Perfectly positioned in the heart of Daytona Beach with instant access to Daytona Beach's most popular destinations

Back on the market but not because of the home or the sellers! The previous buyers had a change of heart, not due to inspection or condition. Their hesitation is your golden opportunity to snag this gem!P Back on the market but not because of the home or the sellers! The previous buyers had a change of heart, not due to inspection or condition. Their hesitation is your golden opportunity to snag this gem!Pool Home with detached Mac Daddy 2 car garage with workshop space with electric! Welcome to this beautifully updated 3-bedroom, 1.5 bath pool home, perfectly situated on a generously oversized lot in the desirable Rio Vista neighborhood. Offering the perfect blend of style, comfort, and functionality, this home has been thoughtfully upgraded and is truly move-in ready. From the moment you arrive, the stucco-finished concrete block exterior enhances curb appeal and durability. Step inside to discover a gourmet remodeled kitchen featuring raised panel cabinetry, Corian countertops Step outside into your private, fenced-in backyard retreat, where a sparkling screened-in pool invites you to relax and entertain year-round. An automatic sprinkler system keeps the lush landscaping vibrant and beautiful with ease. Beyond the attached single-car garage, this home is a garage lover's dream, featuring a massive detached 26x18 garage and workshop complete with 100-amp service and built to hurricane code perfect for car enthusiasts, boat owners, hobbyists, or extra storage. Ideally located, this home offers easy access to the Intracoastal Waterway, shopping, dining, entertainment, and the stunning beaches of the Atlantic Ocean all just minutes away. This exceptional property combines modern upgrades, thoughtful details, and an unbeatable location, making it a rare find in today's market. Don't miss your chance to call this incredible home yours schedule your private showing today! All information taken from the tax record, and while deemed reliable, cannot be guaranteed.

Imagine waking up to the sound of gentle ocean breezes and the promise of a sun-kissed day. Just a block from the shimmering sands of Daytona Beach, this isn't just a house, it's a lifestyle. This charming split-level home offers the perfect blend of peaceful retreat and vibrant coastal living. Picture yourself strolling along the beach at sunrise, then returning to your own private oasis, tucked away in a tranquil neighborhood yet still close to all the action Daytona Beach has to offer. This is the opportunity you've been waiting for - your dream beach home awaits!Step inside and be greeted by a bright and inviting atmosphere. This stunning home boasts three spacious bedrooms, perfect for family and friends, and two and a half beautifully updated bathrooms. The heart of the home is a the kitchen, complete with sleek finishes and ample space for creating culinary masterpieces. Imagine gathering with loved ones in the inviting living area, featuring plush carpeting that adds a touch of warmth. With a two-car garage, you'll have plenty of room for your vehicles and beach gear, making every trip to the shore a breeze.Outside, a private, fenced-in yard beckons you to relax and unwind. A covered patio provides the ideal spot for al fresco dining or simply enjoying a cool drink in the shade. Picture summer barbecues with friends and family, or quiet evenings spent stargazing under the coastal sky. This home has been thoughtfully updated with new windows, updated stair railings, and even a wheelchair-accessible water main, ensuring both style and accessibility for years to come. Every detail has been considered to create a comfortable and welcoming haven.Don't just dream about the beach life - live it! This exceptional Daytona Beach home is ready for you to make it your own. With its prime location, modern updates, and spacious layout, it's the perfect place to create lasting memories. Don't miss out on this incredible opportunity. Call today to schedule your private showing and experience the magic of this coastal gem for yourself!

THE ORIGINAL OWNERS ARE UNVEILING A WORLD OF CINEMATIC ALLURE AND COASTAL ARTISTRY IN THE SALE OF THIS PRIZED FAMILY ASSET. CELEBRATE THE HARMONY BETWEEN THE OCEAN AND THE RIVER FROM THIS 17TH FLOOR DIRECT OCEANFRONT GEM. LOCATED ON THE PREFERRED SOUTHEAST CORNER THIS FULLY FURNISHED CONDOMINIUM HOME OFFERS NEW LUXURY PLANK FLOORING, CUSTOM WINDOW TREATMENTS, HURRICANE SHUTTERS AND TROPICAL BEACH INSPIRED COLORS THAT REFLECT THE HOME'S UNIQUE CHARACTER, WHILE THE GOURMET CHEF'S KITCHEN OUTFITTED WITH STATE-OF-THE-ART APPLIANCES IS A MASTERFUL BLEND OF FORM AND FUNCTION . ALL WINDOWS AND DOORS FACE WATERVIEWS, FROM THE SERENE EMBRACE OF THE GLIMMERING SEA TO THE SPARKLING CITY LIGHTS, YOU'LL BECOME ALIVE WHILE EACH DAY IS FILLED WITH PLEASURE IN NATURE AND WELLNESS. DIMUCCI TWIN TOWERS OFFERS LIMITLESS OPPORTUNITIES TO IMMERSE YOURSELF IN OCEANFRONT BEAUTY. SAVOR SWEEPING VIEWS FROM 2 BEAUTIFUL SWIMMING POOLS, WHILE LUSH TROPICAL LANDSCAPING & A NEW PAVER POOL DECK SHOWCASES OUTDOOR ENJOYMENT. SPEND DAYS BY THE RESORT-STYLE POOLS OR UNWIND IN THE HOT TUBS, WATCH YACHTS GLIDE BY ON THE RIVERFRONT AND THE SKYLINE SPARKLE FROM THIS OCEANFRONT GEM! Square footage received from tax rolls. All information intended to be accurate but cannot be guaranteed.

Experience the pinnacle of oceanfront luxury living in this extraordinary two-bedroom, two-bath penthouse. This iconic building, honored as the Best in the Shores in both 2022 and 2023, sets a new standard for coastal living with its 23-story atrium, indoor river, and waterfall feature. Its striking curved design makes it a standout architectural masterpiece. This penthouse offers stunning, unobstructed views of the Atlantic Ocean. A larger balcony spans the width of the unit, providing ample space for entertaining, relaxing, and enjoying breathtaking ocean views from multiple vantage points. Designed with coastal sophistication in mind, this residence boasts new hurricane-rated windows and sliders, a chef-inspired kitchen with quartz countertops, a breakfast bar, and ample space for culinary creativity. For added convenience, the unit includes an in-unit laundry, making everyday living effortless. Building amenities include an Exclusive penthouse club room, indoor heated pool, outdoor pool, and inground spa, grills, fitness center, billiards, ping pong, library, and card room. As well as a Drive-on beach with wide, expansive sands ideal for driving, biking, jogging and a pet-friendly community allowing two pets up to 20 lbs each. Some additional features include two deeded underground parking spaces, all assessments paid, with a robust building budget and recent restoration, and proximity to shopping, dining, the Historical Ponce Inlet Lighthouse, Hard Rock Hotel, St. Augustine, and Orland. Don't miss your opportunity to own a piece of paradise in one of Florida's most sought-after beachfront destinations. Set up an appointment with your Realtor today to view this incredible property and make it your own! No assessments!!! Mile stone report is done. Ask me for a copy

Get ready to fall in love with this beautifully renovated 3-bedroom, 2-bathroom home, located just a quick 10-minute drive from the beach! With fresh paint inside and out, this home feels brand new and is ready for you to move in. Step into the stunning kitchen, complete with brand-new cabinets, sleek granite countertops, and brand new stainless steel appliances. The open and airy design is excellent for both everyday living and entertaining. Both bathrooms have been fully updated with new tiles, modern shower fixtures, and stylish vanities with quartz countertops, offering a fresh, contemporary look. New LVP flooring flows throughout the home, and each room is equipped with trendy barn doors and LED fan light fixtures, adding a modern touch. Outside, the newly laid sod and updated landscaping provide great curb appeal. This home is a wonderful blend of style, comfort, and convenience, with the beach just minutes away. Don't miss out on this fantastic opportunity!

REDUCED $21K for quick sale! This beautifully updated 2-bedroom, 1-bath condo located in a quiet South Daytona neighborhood offers unbeatable convenience, located adjacent to the Sunshine Shopping Plaza with Publix and just minutes from endless dining, shopping, and entertainment options. Only a short drive south to the Dunlawton Bridge, you'll have quick access to public boat ramps on the Intracoastal Waterway and the stunning beaches near Ponce Inlet Lighthouse. The unit boasts fresh paint, brand-new wood laminate flooring throughout, an updated kitchen with stainless steel appliances, including a convenient convenction microwave oven, a renovated bathroom, a spacious living room with separate dining space, ample closet storage, and a private in-unit laundry. Enjoy the convenience of a reserved covered carport. The well-maintained community features secure mailboxes within a private courtyard and picnic areas, cable TV, water and sewer, and exterior building and grounds maintenance. Perfect for investors, snowbirds, or anyone seeking a fantastic budget-friendly home in a prime location! ALL INFORMATION IS ASSUMED ACCURATE BUT NOT GUARANTEED. ALL MEASUREMENTS ARE APPROXIMATE. BUYERS AND THEIR AGENTS SHALL VERIFY ANY INFORMATION DEEMED IMPORTANT TO THEM.

THIS DIRECT OCEANFRONT CORNER CONDOMINIUM HOME'S MAIN LIVING SPACE IS AN ARCHITECTURAL TRIUMPH OF LIGHT AND FLOW. OVERSIZED SLIDING GLASS DOORS ALLOW NATURAL LIGHT TO ENVELOPE THE LIVING AREA WHICH OPENS ONTO A PRICATE, WRAP-AROUND BALCONY WITH BEAUTIFUL COASTAL VIEWS AND GENTLE SEA BREEZES. THE WARM WOOD FLOORING LENDS AN INVITING TONE, WHILE RECESSED LIGHTING AND CEILING FAMS ENHANCE THE AMBIANCE OFFERING THE PERFECT BACKDROP FOR BOTH ENTERTAINING AND QUIET RELAXATION. THE DINING AREA IS STRATEGICALLY LOCATED ADJACENT TO THE LIVING AND KITCHEN AREAS, EXUDES INTIMACY WHILE MAINTAINING A CONNECTION TO THE OPEN FLOOR PLAN AND COASTAL VIEWS. THE SPACIOUS KITCHEN IS A SPACE WHERE MEAL PREPARATION IS A JOY. THE WINDOWS PROVIDE LIGHT NOT USUALLY AVAILABLE TO THE CHEF. THE GENEROUS STONE COUNTERSPACE DOUBLES AS A WORKSPACE AND SOCIAL HUB. THE PINNACLE OF LUXURY, THE PRIMARY SUITE OCCUPIES THE PROMINENT OCEANFRONT LOCATION. DESIGNED TO INSPIRE SERENITY THE EXPANSIVE GLASS FRAMES OCEANVIEWS AND ALLOWS FOR BALCONY ACCESS. WAKE UP TO THE CALMING SOUND OF WAVES OR UNWIND IN THE GOLDEN MOON LIGHT. THE EN-SUITE BATHROOM IS PURE LUXURY, WITH EVERY DETAIL THOUGHTFULLY CURATED TO ELEVATE YOUR DAILY ROUTINE. THE GUEST BEDROOMS BOTH ACCESS THE SUNSET BALCONY, OFFERING SERENE PRIVACY AND COASTAL HUES. ABUNDANT WINDOWS MAKE THIS GUEST WING AN IDEAL RETREAT FOR FAMILY & GUESTS. #901 IS AN INVESTMENT IN A LIFESTYLE WITH UNPARALLELED PROXIMITY TO THE BEACH & THE OCEANFRONT POOL & SPA, INDOOR POOL & SAUNAS, A FULLY EQUIPPED FITNESS CENTER AND AN OCEANFRONT SOCIAL ROOM KNOWN AS THE CROWN ROOM. WITHIN WALKING DISTANCE TO THE BELLAIR PLAZA, RICH IN CULINARY DELIGHTS, SHOPPING AND CONVENIENCE STORES PROVIDING LIFESTYLE SERVICES, JUST STEPS FROM YOUR DOOR. A SINGULAROCEANFRONT OPPORTUNITY! Square footage received from tax rolls. All information intended to be accurate but cannot be guaranteed.

PRICE IMPROVEMENT! Fully furnished and turn-key, this property ensures a prime rental property for income opportunities. Located in Ocean Jewels, Guests enjoy access to exceptional amenities such as an oceanfront pool and deck, BBQ grills, private beach access, a fitness center, game room , meeting and social room, and more. Just a few blocks away, you'll find Sun Splash Park and popular destinations like the Landshark Grill. Plus, with Disney, Universal, Canaveral, St. Augustine, and Jacksonville only short drives away, and Daytona's vibrant attractions including NASCAR events and the Daytona 500, Bike Week, Jeep Week, Biktoberfest and MORE! Make your beach dreams a reality with this fantastic 1 bedroom, 2 bath condo. ! The fully furnished unit offers great updates and features a large private bedroom, the living room couch pulls out to a queen bed, 2 full bathrooms, spacious open concept living and dining, and a cozy kitchenette with ample cabinet space.

Experience the charm of the ''World's Most Famous Beach'' from this stunning oceanfront studio! Wake up to breathtaking sunrises while sipping your morning coffee, and enjoy the expansive ocean views from the comfort of this fully-furnished retreat. The studio offers two queen beds, separate seating areas, a dining space, and an updated kitchen - all designed for maximum relaxation and convenience. Income producing property! Oceanside Inn offers resort-style amenities, including a beautifully renovated lobby, pool, jacuzzi, tiki bar, and direct beach access. Located in the highly sought-after Daytona Beach Shores, you'll be close to top bars, restaurants, and local attractions. Whether you're looking for a vacation escape or a lucrative investment, this turnkey unit is ready to welcome you to paradise! Square footage received from tax rolls. All information recorded in the MLS intended to be accurate but cannot be guaranteed.

This 3-bedroom, 2-bathroom home sits on a quiet cul-de-sac in the desirable neighborhood of Indigo Lakes. Centrally located close to everything Daytona Beach has to offer, including shopping, dining, and the beach. Just minutes from Tanger Outlets. The home has great potential for those looking to make it their own with light updates and renovations. New roof installed in 2021. Split floorplan. Large master bathroom with huge walk-in closet. The kitchen features newer cabinets (2021), and the home has tile and carpet flooring throughout. Enjoy two fully enclosed porches and an open concrete patio at the rear perfect for outdoor activities or relaxing. Large 2-car attached garage with ample storage space. Extra-deep backyard backs up to a natural treeline, offering privacy and natural scenery. Plenty of room for outbuilding or pool. Home wired for whole home generator. New front door and storm doors. Seller offering 10,000 flooring credit to buyer with acceptable offer.

Welcome to Your Dream Home in Mosaic! Rarely do homes with views like this come up for sale! This 2020 Juliette model is like new and packed with upgrades. Enjoy a paver driveway, covered front porch, and an extended lanai overlooking a serene lake and conservation area. Inside, find volume ceilings, recessed lighting, and tile plank flooring across 2,018 sq. ft. The open-concept living, dining, and kitchen areas with stunning lake views, with a kitchen featuring granite countertops, a tile backsplash, and a large pantry. The split floor plan includes a private primary suite with lake views, a spa-like bath, and custom closet. Mosaic's amenities include two pools, a fitness center, amphitheater, parks, and events"all for just 120/month HOA. Don't miss this incredible home and lifestyle"schedule your tour today! (All information deemed accurate but not guaranteed.)

Look no further! This adorable 3-bedroom 1 full bathroom home is completely renovated from top to bottom. The moment you enter the home you're greeted with a beautiful LVP and tile flooring throughout. The kitchen encompasses stainless steel appliances and white shaker cabinets. All three bedrooms are spacious with the master suit being tucked away in the back of the property. Oversized backyard! New roof and HVAC.

This unique unit is on the western point of the preferred south building, offering breathtaking views down to the Dunlawton Bridge south and the Granada Bridge north, with glimpses of the Atlantic Ocean. The panoramic vistas are exclusive to only 10 other units, making this one of the best! You'll immediately notice the pride of ownership as you enter. The lovely waterfront living room opens to a generous balcony overlooking the Intracoastal Waterway (Halifax River), perfect for enjoying nightly sunsets. Both bedrooms are direct waterfront, offering fantastic views. The eat-in kitchen is in pristine condition, ready for a new owner. The architectural placement of Bayshore Towers allows for added privacy and exceptional views. Amenities include pool, sauna, tennis & pickleball courts, a pier for your enjoyment, gym, game room, and more. Unit has new flooring, fresh paint, SS appliances, hurricane shutters, and updated bathrooms.Under ground parking This unit is calling your name!

Looking for a TURN-KEY home in Latitude Margaritaville? Built in 2024, this Bamboo Conch Cottage comes fully furnished with everything you need including new tires on the golf cart! Builder upgrades include white cabinets with 42'' uppers, laminate flooring throughout and ceramic tile in bathrooms. Over 25k in owner upgrades including whole house water filtration system, chalkboard backsplash, custom faux beams, dual shower head in master bath, 60'' TV in LR, 50'' TV in Primary, and 42'' TV in Guest. Whirlpool front loaders side by side washer/dryer with pedestals, King bed in Primary and Queen in Guest bedroom. HOA/Zoning allows 3-month minimum lease so keep your current home and rent this Bamboo Conch Cottage for the rest of the year. Income potential for cash flow or paydown your mortgage before you retire. Award-winning amenities: Private Beach Club, Paradise Pool, Sand Bar, Mango Theatre and more! Owner is READY to pursue a life long dream of travel and adventure.

Stunning Inter-coastal front! Welcome to the Pendleton Club. You'll enjoy this resort style living in Daytona Beach. The boat enthusiast will certainly enjoy the docking area, onsite boat parking and a ramp to launch. The grounds also outdoor grilling area, park benches and beautiful, lush landscaping. This luxury condo offers floor to ceiling windows across the entire front of the property allowing exquisite views of the inter coastal. This unit is well taken care of and a blank canvas for you to make it your own. Great space for an office nook as well overlooking the water. Just 4 blocks to the beach.

Stunning Riverfront Condo with breathtaking views of the Intracoastal Waterway (Halifax River) and community pool! Enjoy floor-to-ceiling windows, luxe plank flooring, and brand-new stainless steel appliances. This spacious unit features updated cabinets, new ceiling fans, and energy-efficient tinted windows. The building offers a doorman 7 days a week, and a convenient river access ramp for small boats, kayaks, or canoes. A covered parking space is included, and water, cable, and internet are all provided. Bonus storage room in unit! Laundry rooms are available on each floor. Two gas grills, situated near the pool deck overlooking the river, are perfect for cookouts. Located just a short walk from Daytona Beach and minutes from dining, shopping, and the Daytona International Airport. Enjoy the best of both river and ocean living - this condo is the ultimate retreat. No pets allowed. Your new home awaits!

*Property Type:** Three-bedroom, two-bath house/commercial property with T3 zoning **Description:** Discover a fantastic opportunity to combine your living and business needs in one convenient location! With T3 zoning, you can run your business from the comfort of your home. **Features:** - New kitchen cabinets - Updated AC system - Recently replaced roof - Ample parking space

Experience the pinnacle of oceanfront luxury living in this extraordinary two-bedroom, two-bath penthouse. This iconic building, honored as the Best in the Shores in both 2022 and 2023, sets a new standard for coastal living with its 23-story atrium, indoor river, and waterfall feature. Its striking curved design makes it a standout architectural masterpiece. This penthouse offers stunning, unobstructed views of the Atlantic Ocean. A larger balcony spans the width of the unit, providing ample space for entertaining, relaxing, and enjoying breathtaking ocean views from multiple vantage points. Designed with coastal sophistication in mind, this residence boasts new hurricane-rated windows and sliders, a chef-inspired kitchen with quartz countertops, a breakfast bar, and ample space for culinary creativity. For added convenience, the unit includes an in-unit laundry, making everyday living effortless. Building amenities include an Exclusive penthouse club room, indoor heated pool, outdoor pool, and inground spa, grills, fitness center, billiards, ping pong, library, and card room. As well as a Drive-on beach with wide, expansive sands ideal for driving, biking, jogging and a pet-friendly community allowing two pets up to 20 lbs each. Some additional features include two deeded underground parking spaces, all assessments paid, with a robust building budget and recent restoration, and proximity to shopping, dining, the Historical Ponce Inlet Lighthouse, Hard Rock Hotel, St. Augustine, and Orland. Don't miss your opportunity to own a piece of paradise in one of Florida's most sought-after beachfront destinations. Set up an appointment with your Realtor today to view this incredible property and make it your own!

Look no further! This adorable 3-bedroom 1 full bathroom home is completely renovated from top to bottom. The moment you enter the home you're greeted with a beautiful LVP and tile flooring throughout. The kitchen encompasses stainless steel appliances and white shaker cabinets. All three bedrooms are spacious with the master suit being tucked away in the back of the property. Oversized backyard!

JUST REDUCED!! Discover an exceptional opportunity in the heart of the Midtown area with 1291 SQFT single-family and 3719 SQFT multi-family buildings built in 1952. This property presents an ideal investment for the prospective Multifamily / Single Family Rental Portfolio investor, boasting a prime location. With its notable square footage and historical charm, the building offers versatile potential for creating a lucrative rental portfolio. Built to stand the test of time, this property is ready to be transformed into a desirable rental opportunity, capturing the interest of savvy investors looking to capitalize on the enduring appeal of the Midtown area.